Articles et presse
Où nous écrivons, et où l'on parle de nous. Une sélection d'articles de l'hôtellerie-restauration suisse.
Publications
Nos articles spécialisés
- Wirteverband Basel-Stadt (baizer.ch)
The shop window nobody cleans
Why a restaurant's Google profile now shapes the first impression, and what any venue can do about it in a few minutes a week.
«Guests have googled a restaurant long before they walk through the door.»
Lire l'article
La presse parle de nous
- persoenlich.com
Playing your way to Google reviews
Switzerland's trade portal for communications and marketing on our stand at Startup Nights, where visitors played 111 rounds for a trophy, and on the same principle behind Trophy.
«Reviews come when someone on the service team asks the guest. And only people who are motivated actually ask.»
Lire l'article - Salz & Pfeffer (Ausgabe 3/26)
Visibly better
Switzerland's independent hospitality trade magazine on two young founders and their approach of earning Google reviews through the service team rather than by rewarding guests.
«So we turned the idea around 180 degrees and focused on the staff.»
Lire l'article