Press

Material fornewsrooms.

Facts, numbers from the Google console, and imagery on Trophy and Tailored Intelligence GmbH — free for editorial use. We answer questions directly.

Profile

Who we are,in one paragraph.

Trophy is a Swiss review system for hospitality. Via NFC tags and QR stands, the service team collects genuine Google reviews right at the guest experience — making good service digitally visible. Trophy is built by Tailored Intelligence GmbH, a software studio from Aargau and Zurich, founded by Laurin Bassler and Artus Schulz. The focus is on exactly one market: Swiss restaurants, cafés, and hotels.

Quick facts

Company: Tailored Intelligence GmbH
Product: Trophy — review system for Swiss hospitality
Based in: Aargau · Zurich, Switzerland
Founders: Laurin Bassler (CEO) · Artus Schulz (Director of Growth)
Market: Restaurants, cafés, and hotels in Switzerland
Principle: Swiss Made · Swiss data protection (nDSG)

The number

In every Swiss venue running Trophy, both the star average and review volume rise.

3.04.5

Restaurant Luna

Star average

5×

Tuscany Dübendorf

Reviews vs. before

The lever is not advertising — it's that excellent service becomes digitally visible via NFC, right at the experience itself.

Evidence

Three Swiss venues.Before, after.

3.04.5
Restaurant Luna
Zurich-Oerlikon · 5 weeks
Star average, review volume more than doubled (+82%).
5×
Tuscany Dübendorf
Dübendorf
Five times more Google reviews than in the time before Trophy.
4.9
Cafe Premsoul
Zurich · 36 hours
Star average right after launch — 16 new reviews over one weekend.