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Google Ads for SMEs · every industry with search demand

Google Adsthat bring enquiries.

Campaign, landing page and tracking from one hand. Every month you see how many calls, quote requests and bookings came out of it.

  • One business per industry and region
  • Your account stays yours
  • Run by the founders
maler zürich
Sponsored

malerei-muster.ch

Malerei Muster · Quote within 24 hours

Interior and exterior work in Zurich and the surrounding area. Free site visit, fixed-price quote.

720 searches per monthClick CHF 2.22–9.79
Example · search volume Switzerland, October 2026
What you get

Three things that togethermake enquiries.

«The goal is not to own Google Ads. The goal is additional enquiries every month.»

  1. 01Your ad spaceWe find the search terms your customers use in your region and exclude what only costs money: job seekers, bargain hunters, wrong regions.
  2. 02Your salespersonEvery campaign gets its own landing page that answers exactly that search. With phone, form or WhatsApp, depending on how your customers prefer to get in touch.
  3. 03Ongoing optimisationWe measure every enquiry and optimise monthly: bids, search terms, ad copy. Without tracking you are driving blindfolded.
Who it pays off for

Your industry,your search terms.

This is how often people in Switzerland search for these services every month. That is exactly where your ad appears, in your region and only on the terms that bring jobs.

  • Trades & construction
    «maler zürich»
    720searches per month
    «sanitär zürich»
    1'000searches per month
    «dachdecker»
    2'400searches per month

    Site visits and quote requests. A single job often pays for several months of ad budget.

  • Real estate
    «haus verkaufen»
    880searches per month
    «immobilienmakler zürich»
    480searches per month

    Seller leads, for example via a free valuation. Whoever searches «becoming an agent» wants a job: we exclude those terms.

  • Restaurants & hotels
    «restaurant zürich»
    40'500searches per month
    «hotel luzern»
    5'400searches per month

    Bookings, calls and directions. In hospitality a click often costs less than two francs.

    Add more reviews with Trophy
  • Practices & health
    «zahnarzt zürich»
    3'600searches per month
    «personal trainer zürich»
    880searches per month

    First appointments and trial sessions. For health topics we follow Google's strict advertising policies.

  • Moving, cleaning & services
    «umzugsfirma zürich»
    4'400searches per month
    «reinigungsfirma zürich»
    1'300searches per month

    Quote requests with clear buying intent. Whoever searches like this needs a provider now.

  • Energy & technology
    «solaranlage»
    3'600searches per month
    «elektriker aarau»
    140searches per month

    Quote requests with high order values. One deal can carry a whole year of ad budget.

  • Photography & events
    «hochzeitsfotograf»
    1'300searches per month

    Enquiries for dates that are booked months in advance.

  • Accounting & law
    «treuhand zürich»
    1'600searches per month
    «anwalt zürich»
    590searches per month

    Mandates that recur for years.

  • Your industry is missing?

    We check it for free with real search data from your region and tell you whether it pays off.

    Request free analysis

Average monthly searches in Switzerland (German), Google Keyword Planner, October 2026.

To be honest

And when weadvise against it.

Google Ads doesn't pay off for everyone. We tell you before you spend money, even if it costs us a client.

We advised a neighbourhood bar without a kitchen against it: too few searches nearby, the budget would have fizzled out.

  • When nobody searches for itA product nobody knows yet doesn't get googled. There are better channels for that than Google Search.
  • When the order is too smallWith a ten-franc ticket, the click eats the profit. Bakeries, kiosks and take-aways are better off on Google Maps.
  • When the calendar is already fullThen more enquiries only mean more rejections. Higher prices pay off more than advertising.
  • When the Google profile doesn't convinceMany clicks end up on your profile. If the average is below 4.0, you pay for visits that don't enquire. Then reviews come first.Restaurants & hotels: Trophy
How we work

Clear rulesbefore we start.

  • One business per industry and regionTwo clients from the same industry would drive up each other's click prices in the same region. So we only take on one business of your industry per region and put it in writing in the offer.
  • Your account belongs to youThe campaigns run in your own Google Ads account. If we stop working together, campaigns, ads and data stay with you.
  • Test phase with a clear metricUpfront we agree what counts: calls, forms or bookings. After six weeks you decide with numbers instead of gut feeling.
  • Reports in enquiriesEvery month you see how many enquiries the campaign brought and what one enquiry cost. Plain language, no jargon.

Three steps to your campaign

  1. 1Free analysisSearch volume, click prices and competition in your region, with a clear yes or no. Within three business days.
  2. 2BuildCampaign, landing page and tracking. You approve every ad before launch.
  3. 3Test phase & operationSix weeks with an agreed metric, then monthly optimisation and reporting.
Price

One price,everything included.

Google Ads management
CHF 890per month
excl. VAT
  • Setup, management and optimisation included
  • A dedicated landing page per campaign
  • Conversion tracking and a monthly report in enquiries
  • Monthly plan, cancellable monthly; six-month and annual plans with free months

You pay the ad budget directly to Google, and you decide how much. What makes sense in your industry we calculate in the analysis; many businesses start from CHF 500 per month.

Restaurants and hotels: together with Trophy in the Markt Dominanz package for CHF 1,290.

Voucher

You received a voucher?

Someone who values your work has given you one month of Google Ads. This is how you redeem it:

We start with a short ads check and tell you honestly whether it pays off. For new clients; the ad budget is not included.

FAQ · Google Ads

What owners want to know before the start.

  • What does Google Ads cost at Tailored Intelligence?

    Management costs CHF 890 per month, including setup, optimisation and monthly report. You pay the ad budget directly to Google, and you decide how much. The six-month and annual plans come with free months. All prices excl. VAT.

  • How much ad budget do I need?

    That depends on your industry, your region and the click prices. In hospitality a click often costs less than two francs, for moving companies or dentists considerably more. In the free analysis we calculate a budget that fits your market; many businesses start from CHF 500 per month.

  • Who owns the Google Ads account?

    You do. The campaigns run in your own account, we get management access. If we stop working together, we hand the access back within 14 days; campaigns, ad copy and data stay in your account.

  • How soon will I see results?

    The first clicks come on day one. It becomes meaningful after a few weeks. That's why we agree on a six-week test phase with a metric set in advance, for example calls, quote requests or bookings.

  • Do I have to commit for a year?

    No. The monthly plan can be cancelled monthly. Committing longer gets you free months: one on the six-month plan, three on the annual plan.

  • What do I need to provide?

    Half an hour for the kick-off call, access to your Google Ads account or your okay to create one in your name, and your approval of the ads. We do the rest.

  • Do you also work outside hospitality?

    Yes. We run Google Ads for every industry where customers actively search: trades, real estate, practices, service businesses, retail and hospitality. Our review system Trophy, on the other hand, is built specifically for restaurants and hotels.

  • I received a voucher. How do I redeem it?

    Fill in the form on this page and choose «Redeem a voucher», or send us a WhatsApp message to 079 891 16 41. The voucher covers one month of setup, management and optimisation worth CHF 890 for new clients and ends automatically after one month. The ad budget is not included.

Free analysis

Does Google Ads pay offfor your business?

Send us your business. Within three business days you get an honest assessment, from one of the founders.

  • How often your service is searched for in your region
  • What a click costs and who already advertises
  • Which budget fits your market
  • A clear yes or no, even if it's a no

Request a free analysis

Is Google worth it for your business? You get an honest answer with real numbers.

What is it about?

Free and non-binding. Answer within 3 business days, from one of the founders.

No newsletter, no sharing of your data.